Sherouk Zakaria has been working in media for the last eight years and is passionate about communication and storytelling across different platforms. She worked as a multimedia producer and journalist at Khaleej Times newspaper, and some of the stories she reported made their way to global media outlets including The Guardian, The Independent, and BBC. She was part of the communications team at the UAE Government Media Office, under the Ministry of Cabinet Affairs, where she led the English content of groundbreaking campaigns including the recent “Projects of the 50,” the Emirates Mars Mission, and the UAE Nation Brand. She is currently a journalist for Arab News. She obtained a certification in digital marketing from Ireland’s Digital Marketing Institute and an MA in global media and digital cultures at SOAS University of London.